Introduction – Usability comes before technology
“The best user experiences are enchanting. They help the user enter an alternate reality, whether it’s the world of making music, writing, sharing photos, coding, or managing a project.” – Kathy Sierra
Proximity technology is a term that loosely brings together location-based technologies such as Bluetooth Beacons, Geofencing, QR codes and Near Field Communication (NFC) devices. It’s often called proximity advertising but, rest assured, it has so many exciting applications beyond nefarious marketing deeds.
Proximity technologies can be a great way of enhancing user experience in public spaces – particularly when used in a responsible and user-centric way.